People no longer just put their goods in a box without marking it and send it to their customers. Even if people don’t want to admit it, first impressions are important. You will never get a second chance to make up for a bad first impression.
Custom packaging is not only a great and inexpensive way to impress your customers, but it also leaves a lasting impression of your eco business, which can lead to more word-of-mouth advertising, social sharing, brand loyalty, and sales.
Now, this is what custom packaging means, but it doesn’t really explain why so many businesses switch to making their retail packaging more unique.
A chance to get people interested, get them excited, and teach them about the vision, values, and benefits of your company’s products at the same time.
Types of Customized packaging
Packaging is a big part of the unboxing experience, which is an important part of the relationship between a brand and a consumer.
Companies often have great ideas and great packaging designers, but despite their best efforts, they don’t get the results they want because they choose the wrong type of packaging.
So, we made a list of all the different kinds of packaging you could use for your products to give your customers an even better experience. Here are some examples of the different kinds of specialized packaging you can use for your business and some of the packaging are eco friendly as well:
Corrugated boxes, which can also be called cardboard, are the kind of packaging you can expect to find your brand-new pair of sneakers in when you buy them from a leading shoe manufacturer. This is the most common way to pack things to move them.
It’s important to know that there are different kinds of corrugated cardboard, and each kind affects the box in a different way in terms of how long it lasts and how strong it is.
The different kinds can be told apart by their “flutes,” which are the waves that can be seen in some cardboard materials (flutes are seen between liner boards, which are glued on top and on bottom).
Before you move on, you should make sure that the flute size of the corrugated box you are using is right for the product you are sending.
It is also not uncommon to find a corrugated box that has more than one level of flutes to make the box stronger.
Several high-end companies put their products in this kind of branded packaging. It costs money, and so do the things you usually find inside, like high-end brands of watches and shoes and the newest technologies.
What’s so special about these boxes? Rigid boxes are made from highly compressed paperboard, which is four times thicker than regular paperboard. They are also not made to fold up, which makes them much more expensive to use and ship because they can’t be made smaller.
Even if some smaller eCommerce businesses aren’t willing to pay the extra cost for a rigid box, it is still something that should be done.
Packaging options for many products, including consumer electronics, small parts, and other products, frequently include blister packs. We are able to tailor the dimensions and contours of the blister pack to exactly accommodate your products.
Bottles are a common and convenient option for the packaging of a wide variety of products, including food and drink as well as cosmetics and personal care items. We provide a wide variety of bottle shapes and sizes, as well as possibilities for individualized printing and labeling.
Folding carton boxes made of paperboard are strong despite their low weight, and they may be stored flat when not in use.
In addition, they are simple to cut and manipulate, allowing for the creation of arbitrary shapes and structures.
If you have the time, doing this can give your box a great sense of personalisation, which is always appreciated. There are many different kinds of paperboard boxes available, including the following:
Food & Beverage Labels & Stickers
Labels and stickers are an important component of the packaging for food and beverages because they help to convey information about the product as well as brand the product.
To assist you in the production of high-quality labels and stickers that stand out and attract attention, we provide a variety of printing and finishing options.
Envelopes and Bubble Mailers
Sending a large quantity of goods in the mail? Your best options are envelopes and bubble mailers to send the items in.
This low-cost packaging alternative can be customized with logos and colors, and it gives a variety of configurations dependent on your requirements (for example, card-backed types do not allow for bending, and peel-and-seal gummed varieties lend good protection).
In addition, bubble mailers offer protection for fragile objects without requiring the use of cumbersome boxes and dunnage (interior wrapping like peanuts, airbags, and egg crates).
Considerations to Choosing the Right Custom Packaging Supplier
So, you’ve decided to move your business into the world of custom packaging. Before you start your custom packaging project, let’s look at the top 5 things you should think about when choosing services from the industry.
For the product launch plan to work, your company needs to know exactly what it needs.
In this article, we’ll talk about some of the most important things to think about when choosing a custom packaging company for your business.
Learn more about the Packaging Company
People often forget that manufacturers and solution providers are not the same thing. If you learn more about the company you’re considering, you’ll be able to decide what services you need from it.
But manufacturers can’t give you custom solutions for your product. Solution providers, on the other hand, can.
It’s important to know the difference between the two if you want to find solutions that are good, don’t cost a lot, and don’t take a long time.
Manufacturers and Solution Providers
Each manufacturer has its own set of skills, certifications, and ways of doing things. But how can you make a choice that fits the needs of your packaging project and is based on facts?
If you choose to only work with one manufacturer, you might end up using the services of more than one provider.
Because of this, it is important to compare the different companies before choosing one to work with on making your custom product packaging.
Choosing the right manufacturer for your products requires careful thought about a number of things. One of these things is paying close attention to the certifications and processes that the potential manufacturers offer.
Consider this: if one manufacturer has a quick response time, high-quality printing, and on-time delivery, and another has low error rates, promotes sustainability, and FSC certification, you will need to weigh the pros and cons of each choice before making a decision.
When it comes to the strength and durability of your product’s packaging, a quick response time may sound appealing, but it’s not always a good goal.
If you choose a company with a low error rate, you won’t have to spend more of your budget on making new packaging if something goes wrong. This means you won’t have to spend as much time or money fixing the problem. You will save both time and money by doing this.
This may add a little time to the process, but you can be sure that the packaging will be made to fit your needs much better.
This means that choosing a manufacturer with a low error rate will be much better for the overall efficiency of your business.
Set a Packaging Budget
Smaller businesses that don’t have as much money to spend may feel like they can’t meet large minimum order requirements because they can’t afford to.
Especially small businesses that might not need a lot of specialty boxes to store their things.
In volume planning, some of the things that can change are the number of orders, how you plan to launch your product (your schedule), and how much it will cost to get started.
The details of the project and the choices you make about the packaging are very important for figuring out the price, which in turn helps you make an informed choice about which packaging company to use.
It’s important to remember that most custom packaging companies will need a large minimum order to cover their production set-up costs.
Compare the Quality of Packaging Materials
Examining and comparing the materials that different packaging solution providers and manufacturers offer for your product’s packaging is another important step in choosing the best packaging company for your business.
As was mentioned in passing earlier, it is not always necessary to choose the best materials in order to make something feel high-quality.
It’s important to compare the different material options that solution providers give you because this has a big effect on the quality of the final product packaging you make.
Packaging experts will help you figure out how to get the most out of your materials.
This means that they will help you choose the right material for your products based on your brand, the features of your products, and the journey your customers take.
Plan for Logistics and Warehousing
The last thing you need to do before going after your goals for bespoke packaging is to make a plan for shipping and storing your final product packaging. Before moving on to the next step, this one must be done.
If you use logistics services to help you figure out the different shipping and warehousing options, you can make sure that your unique packaging needs are met and that your product will get there in time for its launch.