Digital Marketing & SEO

What Makes a Good Blog Post?

What makes a blog post stand out? I want to focus on this topic in this blog post because it’s something that anyone who is starting a blog should know. A good blog post includes some kind of text, but more often than not, there are images involved as well. And sometimes other media like videos or audio clips are included too. So, how do you make all these things come together into one cohesive piece of content? This article will teach you some tips for formatting your posts and creating great content for your readers so they keep coming back for more!

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Use a simple and consistent layout

It’s important to keep your blog’s design simple and consistent, because people will be able to navigate through your site more easily if the components are familiar. Many blogs use a standard two-column layout with an ad on the right side of the page, but there are plenty of other options: you could decide to go with one column instead, or even three or four columns! The point is that it’s up to you how many columns you want your blog post pages to have—just make sure that they’re easy for readers who visit often (and perhaps even new visitors) by sticking with something familiar.

Break up text using subheadings

If your posts tend toward being longwinded—or if you are writing something particularly important—you should consider breaking your text into smaller chunks using subheadings throughout the article so that readers have some idea what they’re getting into when they start reading it in full length at home later on their phones while waiting in line at Starbucks (if those still exist).


The title is the most important part of your blog post. It must be:

Short and to the point.
Descriptive of what you’re going to be talking about in this post, but also enticing enough to make people want to read it.

Make sure that if you are using keywords within your title, they are relevant and appropriate for what’s being discussed in each individual blog post!


Provide useful information. People who come to your blog are looking for something they can use, whether it be information on a specific topic (such as how to set up a podcast), or some kind of solution to a problem they’re facing (like how to get their lawnmower started). Make sure that you’re providing them with something truly valuable by giving them the facts or steps in an easy-to-follow order.
Don’t just rehash what you’ve already written . If there’s one thing readers hate, it’s being told something they already know—or worse yet, being told the same thing over and over again. This includes things like “this week’s episode of my podcast goes live tomorrow!” or “I’m thinking about starting an email newsletter!”
Don’t engage in self-promotion . You may be tempted to talk about yourself—your company or brand—but don’t go overboard with this practice because most people won’t find it helpful at all and will likely tune out as soon as they see it coming from someone else’s mouth rather than their own mindspace; this is especially true when writing copy for ads and sales pages where people visit only because they want information specific only those areas related directly back towards themselves rather than generic blog posts where people may not even realize who wrote them until later on down line when visiting other sites which contain similar content but those written by different authors who have time invested into certain topics beyond just themselves alone (e._g., tutorials vs autobiographies).


Images are a great way to break up text and add visual interest, but they can also help you tell your brand’s story and engage your audience. When selecting images for your blog post, think about what makes the most sense for the article. If you want readers to see how easy it is to use your product, maybe show them in action. Or if you’re writing about a new solution for cleaning stains out of carpets, showing before-and-after shots of carpeted rooms will be more helpful than just explaining it in words.

You should also consider whether you have enough space on your page to accommodate an image without it breaking things up too much, or taking away from the text itself by looking like an afterthought instead of part of the article plan from the start. It’s always better if there are enough images that readers can come back and find something new each time they visit (that way they’ll come back more often). If there aren’t many pictures available yet then focus on finding ones that will work well with your content.

Make your blog posts visually appealing

Use images to help break up text.
Also, Use images to illustrate points.
Use images to make your blog stand out from others in its category. Or even in the broader blogosphere as a whole.
Help people understand the content you’re presenting through visual cues (e.g., charts, graphs). That they may not have been able to grasp from simply reading your text alone.
Make your content more memorable by using pictures of relevant objects and/or people (e.g., if you’re writing about cooking, show some photos of different recipes).
Help readers share your post with their friends by including an image at the top or bottom of each post. That’s easy for them to copy and paste into their communications channels, such as email messages or social media posts!

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