Printed t-shirts are a classic summer marketing item. But these t-shirts are far from limited to the summer season. Promo t-shirt printing promotes your brand any time of the year.
Promo t is perfect for layering in the winter. These may be used over a long-sleeved top or beneath a hoody, scarf, or jacket. It is beneficial for outdoor promotional activities. Like running events, where the layered look is essential for staying warm!
However, the most common methods are screen printing, heat transfer press, and embroidery. “Well, this isn’t printing, but we put it there because you still need to place an image on a t-shirt,” says the author. Direct-to garment is the most recent and cutting-edge technology. This method can produce stunning, high-resolution photographic prints.
Screen Printing
The most popular way of printing promo clothing is screen printing. The setup process is like offset traditional printing methods. In that, you must give your graphics as separate colour files.
Suppose you have many colour files. In that case, you must submit a CMYK file so that the print production company can separate each colour. As a result, four different print images: one for cyan, one for magenta, one each for yellow, and K for black or grey scale.
Now that the CMYK files, a separate screen is produced for each colour on four screens. Like a
- C screen
- M screen
- Y screen
- K screen
So each colour has its separate screen. After quality tests and all adjustments are completed, they are mounted onto the screen printing. It means that each colour can print on the promotional T-shirt. Now that the screens have been set and tested, we can begin printing the t-shirts.
Pressed With Heat
Printing a promo tee shirt with a heat exchange image involves digital printing.
Heat transfer printing on t-shirts has the advantage of being suitable for short runs. It is possible and cost-effective to make as few as one promotional t-shirt, for example. As a result, if you only need a few t-shirts, this is how to use them. But, this method has a significant drawback: you can only print on white t-shirts. While this may seem inconvenient, over 80% of promotional t-shirts are printed in white.
Embroidery
Embroidery is not a printing technique. However, it includes placing an image on a promotional t-shirt. So we can add it if only to clarify the process of embroidering promotional t-shirts.
In a nutshell, embroidery entails rescanning an image into a stitching design or more, resulting in a digital stitching map for the embroidery machine to follow.
One of the drawbacks of embroidery is that it can only stitch small pictures.
Why T-Shirts Are Famous As A Marketing Tools
Budget-Friendly
Modern technologies make men’s and women’s custom printed t-shirts inexpensive. Garment-printed tees are particularly appealing because there are no colour restrictions. You can print on various coloured materials and use any colour combination in your t-shirt design. Small enterprises will enjoy this.
Affordable t-shirt printing is the ideal answer if your marketing budget is restricted. You want a tool that generates a high return on investment. Furthermore, it’s a blank canvas with a Versatile T-shirt. You can make them as unique as you like. You can put your company’s logo in the top right corner.
They last a long time.
Campaigns are held for a specific time. Therefore it’s likely that a t-shirt will outlast the campaign for which it was created. As a result, they’re ideal for maintaining brand recognition. Moreover, long after your marketing approach has run its course.
It’s essential to ensure your t-shirt design is flexible enough to wear after the event. To do this, you’ll need to balance a great design and your company’s branding.
They’re Recognized
What’s the finest thing about shirts? Everyone is aware of what they are and how they operate. It’s not like you’re introducing the latest technological advancement and trying to teach folks how to use it. People are also likely to be aware of their size.
Wearable Advertising Is A Great Way To Promote On The Go
Wearable advertising is a great way to promote on the go. Doesn’t that sound like a pipe dream? Wrong! Having people going around wearing your design or logo on a T-Shirt is huge for generating brand recognition. No matter if you sell branded shirts to consumers or give them to your employees as uniforms.
One of the reasons t-shirts are so popular is that they never go out of style.
T-shirt marketing rose to prominence in the 1960s and 1970s with brands like Coca-Cola and Disney. However, initially, t-shirts use as an undergarment. Many firms, such as The Gap and Ralph Lauren, began branding their t-shirts with logos in the 1990s. T-shirts, mainly branded ones, have been increasingly fashionable since then!
They’re excellent giveaway prizes.
Are you looking for a solution to increase user engagement or email click-through rates? Offering a custom t-shirt with the company logo on it as a prize can help you do two things:
- Customers receive a monetary reward.
- When people wear the t-shirt, they help you spread brand awareness.
Make sure the competition or gift is demanding enough to keep things exciting. However, not too difficult to turn them away. A common giveaway approach is asking fans to send a photo of something they’ve prepared.
However, if you are searching for promo jackets or T-shirts, don’t fret. Industry And Trade, one of the leading companies, have covered you at an affordable price.
Industry and Trade is one of the country’s largest apparel manufacturers. T-shirts, polo shirts, and other workwear are manufactured for various enterprises and industries. They are committed to meeting their customers’ needs. They use the most up-to-date machinery and equipment. Their primary goal is to provide 100 per cent client satisfaction with products.
